Social Media Marketing for Brands is Really About Listening

Now a days a following on most social media channels can be purchased. There isn’t anything wrong with purchasing your following, however it doesn’t look good for a brand to have an extensive following and almost no engagement.

What do I mean by engagement? 

Your followers should be engaged with the things that you are posting on your social media channels. Engagement is measured based on the number of likes, comments, shares, retweets, impressions, and other social channel specific measures.

Why is engagement important? 

Engagement not only boosts your social media presence, it shows that the information you are choosing to share with your social following actually provides some value.

Some brands have a large following and decent engagement, but they spend their time talking to their potential clients and not listening.

Listening includes a variety of different types of engagement across social media platforms; all of which are important.

Firstly, you should always take the time to like, comment and share on other pages. Your Facebook page will not magically gain a following by posting information, you need to engage with others to get others to engage with you.

Secondly, you need to reply when people leave you a comment. At some point, you may have too many followers to reply to them all, but at least take the time to like their comment. Making this a habit will only increase your engagement in the future.

Lastly, search social platforms to see what people are saying about you and your brand. For example, if you sent out a tweet saying that you were unhappy with a company’s service, and they responded to your tweet saying that they were sorry you had a poor experience, and possibly offered you a discount on future services, wouldn’t this change your view of that company?

Not to mention, if you are managing the presence your brand has on social media, someone else will.

If you have any further questions about social media, or you would like to schedule a social media consultation, please send us an email at socialmedia@airevue.com

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How to Run a Facebook Ad

Facebook ads have been around for some time now. However, you would be amazed how many people aren’t using Facebook ads as part of their marketing strategy.

Usually, its because they are unfamiliar with Facebook tools, and have yet to learn about their success. We highly recommend adding Facebook tools to your marketing strategy.

Facebook has a variety of different tools that can help you find new audiences, target specific people, and boost specific posts. However, if you are just getting started working with social media tools, the Facebook Ad is where you should start.

How do I get started?

1) Have a Facebook Business page. If you don’t have one already, you can contact us to set one up for you socialmedia@airevue.com.

2) Once you have a Facebook business page, you want to go to Build Audience and then Use Ads Manager.

3) Once you are in the Ads Manager, you will want to click on the green “Create Ad” button.

4) Then you will want to select which type of ad you would like to run. If you are hoping to improve website visits, then you will want to select “Clicks to Website”, but if you want to increase the number of likes on your page, then you will want to select “Page Likes”. 

5) Once you have decided what you objective will be, you will want to upload photos that illustrate what your business is about, and what you offer. The ad will automatically grab your Facebook photo cover.

6) You will then want to upload demographics to the ad in order to target specific people. You can be specific to region, gender, age, and interest.

7) Once you have determined your target audience, you will want to set the ad to run for a specific number of days. The ad will default to running continuously if you don’t set an end date. 

Please share with us any successes you have had using Facebook ads.

Facebook for Business: What we learned Part I

POMEGRANATE

Recently, our team was lucky enough to visit Facebook Headquarters in Menlo Park, California for an event they called Facebook Fit.

Facebook Fit was designed to bring small business owners together to learn about the Facebook tools that can help businesses drive traffic and grow their online presence.

We walked away with lots of good information. Today, I want to share with you what we learned about Facebook Story Packs.

Facebook Story Packs allow you to organize your social media content into 4 main categories:

1) News, Goal: Drive Sales & Traffic

Facebook suggests that you post about your Promotions. If your company has a sale or discount promotion, be sure to tell your clients. Additionally, share with your followers the Logistics of your business, news that affects your business, or changes in hours and location. Lastly, if you are going to participate in an event, or your business will be having a holiday special, you should absolutely share this with your followers.

2) Things, Goal: Drive Sales & Traffic

Facebook suggests telling your followers about what makes your business unique, tell the story of your products and services, and most importantly, let your audience know what need your product or services fills.

3) People, Goal: Build Your Brand

Facebook suggests highlighting your employees, your loyal customers, and share recommendations from customers or employees. Show your followers that you listen.

4) Places, Goal: Build Your Brand

Facebook suggests telling your followers the backstory of your space, why you set up shop where you did. Share the atmosphere around you, what types of businesses are near you? What makes your neighborhood unique compared to other places in the United States, or the World?

What types of posts attract you as a consumer?