Search Engine Optimization

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Why Visual Marketing is Important

Studies have concluded that TV marketing is no longer the place to spend your marketing dollars. Why is that? According to Reel SEO’s 2013 survey of marketing professionals, 82% of the 600 respondents stated that using video marketing content has had a positive impact on the business. Additionally, 70% of these companies are using video to optimize their SEO.

How can video help your company’s SEO?

Well, Google owns YouTube, and therefore the more videos you add to YouTube, the more likely you are to pop up in search results on Google.

What types of video should I create?

Your videos should always be short and concise, if you want most people to watch the whole thing, they should be between 30 seconds to 1 minute. You can create a video for EACH listing, a video to introduce yourself, and videos that help the client through the home buying process. Most importantly, show your expertise, and use video to provide value to your potential clients.

After I have decided on content, how else can I ensure that my videos will provide value for my brand?

When making a video, Deborah Mitchell, CEO & Founder of Debra Mitchell Media Associates, suggests 4 main tips for making a video a successful a part of your visual marketing strategy:

1) Know Your Audience: Pay attention to who is actually following your channel. As a realtor, your potential client list is very broad, but you will want your videos to cater more to those who will be watching, not necessarily your entire client base. Understand your YouTube demographics by using the YouTube Analytics to better understand your audience.

2) Be Innovative: because video is becoming more popular, you will want to make your video something worth watching. This is where AireVue can be an asset to you, we strive to be on the cutting edge of video marketing and we are constantly looking for new ways to help our clients capture their audience.

3) Time Matters: Make sure to have energy and speak clearly. People will be more likely to watch your videos if they like your personality, so try to convey your personality in your video

4) Dress to Impress:  Pay attention to what you are wearing on camera, don’t wear anything that can be overly distracting, and be sure to be polished while on screen.

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How do I get people to see my videos?

The simple answer is social media. VueSocial, AireVue’s social media management system can help you post your video to your different social media channels. It is important to remember that customers won’t know you have videos unless you show them.

Also, be sure to watch and comment on other videos. You can’t expect people to engage on your social media pages, if you do not engage on other’s pages. Social media can be overwhelming, but we are here to help.

Don’t forget to take a look at our video archives to watch how-tos on the most popular social media channels.