Let’s hope the FAA takes a common sense approach to Drone/UAV regulations

 

FAA RegulationWith all the recent headlines pertaining to drone usage (Hobby/Commercial), it is important that the regulation question gets answered sooner rather than later. Businesses, like ours, are already using drones to enhance or build upon their services. Real Estate, commercials, S&R teams, farmers, etc… have been showing that there is a legitimate business need for commercial drone use. However, like most government regulations, there is a fear that the rules will be too strict with little to no common sense in their application.

We at AireVue use drones to help our clients market their businesses. Visual marketing is our specialty and nothing adds that “wow” factor to a video more than using aerial footage. I have talked to other business owners who are using drones and we all agree that there should be some regulation/rules to commercial drone use. Safety & privacy are the primary reasons why we think there should be some sort of licensing path to commercial drone use.

Licensing will help separate legitimate business use from those who are frankly just messing around. If a person has to invest time and money in being legally licensed they are more likely to approach what we do as a professional. What we don’t want is people spying on people or flying dangerously low or close to buildings/people. These are legitimate concerns and they must be addressed. Nothing would be worse for our craft than rogue pilots giving us a black eye.

I hope common sense will prevail with the FAA as they write new regs. Not taking a “one size fits all” approach will allow for acceptable usage for both professionals and hobbyists.

– Jason C. Frazier, CEO of AireVue

For those of us involved in this new industry it is important that you contribute your thoughts while they are opened for public comment. You can click here to voice your opinion to the FAA.

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Why Visual Marketing is Important

Studies have concluded that TV marketing is no longer the place to spend your marketing dollars. Why is that? According to Reel SEO’s 2013 survey of marketing professionals, 82% of the 600 respondents stated that using video marketing content has had a positive impact on the business. Additionally, 70% of these companies are using video to optimize their SEO.

How can video help your company’s SEO?

Well, Google owns YouTube, and therefore the more videos you add to YouTube, the more likely you are to pop up in search results on Google.

What types of video should I create?

Your videos should always be short and concise, if you want most people to watch the whole thing, they should be between 30 seconds to 1 minute. You can create a video for EACH listing, a video to introduce yourself, and videos that help the client through the home buying process. Most importantly, show your expertise, and use video to provide value to your potential clients.

After I have decided on content, how else can I ensure that my videos will provide value for my brand?

When making a video, Deborah Mitchell, CEO & Founder of Debra Mitchell Media Associates, suggests 4 main tips for making a video a successful a part of your visual marketing strategy:

1) Know Your Audience: Pay attention to who is actually following your channel. As a realtor, your potential client list is very broad, but you will want your videos to cater more to those who will be watching, not necessarily your entire client base. Understand your YouTube demographics by using the YouTube Analytics to better understand your audience.

2) Be Innovative: because video is becoming more popular, you will want to make your video something worth watching. This is where AireVue can be an asset to you, we strive to be on the cutting edge of video marketing and we are constantly looking for new ways to help our clients capture their audience.

3) Time Matters: Make sure to have energy and speak clearly. People will be more likely to watch your videos if they like your personality, so try to convey your personality in your video

4) Dress to Impress:  Pay attention to what you are wearing on camera, don’t wear anything that can be overly distracting, and be sure to be polished while on screen.

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How do I get people to see my videos?

The simple answer is social media. VueSocial, AireVue’s social media management system can help you post your video to your different social media channels. It is important to remember that customers won’t know you have videos unless you show them.

Also, be sure to watch and comment on other videos. You can’t expect people to engage on your social media pages, if you do not engage on other’s pages. Social media can be overwhelming, but we are here to help.

Don’t forget to take a look at our video archives to watch how-tos on the most popular social media channels.